The traditional markets in which Central Asian companies used to operate are shrinking due to the consequences of the pandemic and the war in Ukraine. The need has arisen to diversify markets by entering and developing new markets such as Europe, America and Southeast Asia. Our company assists companies in developing an export strategy from market research to partner search, etc.

Stratton Business Consult is a qualified consultant of the EBRD and an accredited consultant of the Russian-Kyrgyz Development Fund for writing business plans.

Our services for entering international markets:

Export strategy development

Assessment of export readiness

Development of brand promotion concept

How do we help our customers serve their global markets?

Thorough market analysis:

we study the target foreign market in a structured manner and identify market trends.

Assessment of the company for export readiness:

we analyze the strengths and weaknesses of the company and its products and create an improvement plan to prepare the company for export.

Export strategy development and assistance in its implementation:

determine target segments and the most effective ways to reach them.

Case

кейс случай HR

Fruit production company

The company specializes in the production of fruit and berry marshmallow in industrial quantities and in a wide range. No sugar, dyes, stabilizers, flavor enhancers and other chemicals are used in its production and therefore it can be rightly classified as a HVA and PP product. Such a product is increasingly popular among a wide range of consumers and is considered premium. Since the domestic market is not so large-scale and solvent, this factor significantly limited the successful development of the company strategically. In this situation there was a need to promote the products on foreign markets, which are quite capacious and have high income level of potential customers, such as EU countries. At the same time, these countries give preference to Kyrgyzstan under the GSP+ program.

The company's consultant established contact with a German partner from Munich interested in promoting the company's products in Germany and concluded a corresponding supply contract. The first delivery was 500 kg of fruit pastilles in assortment, and further at least 500-600 kg monthly. Such approach allowed the company's products to provide competitive advantages in terms of price and, eventually, gave great opportunities for sales growth in a promising market with higher profitability, and thus ensure strategic development for many years ahead.

More cases