Digital marketing strategy: developing and managing implementation
Like conventional marketing, digital one promotes products and services, but only using digital communication channels. It uses the same rules as conventional marketing. However, the art is to develop an effective mix of channels and messages aimed at your target customer groups. Our company develops a digital marketing strategy and helps you to implement it properly, acting as the main coordinator of your marketing activities, with the help of our partner agencies, by affecting the following elements:
- Doing market research
- Defining your competitive positioning
- Development of your USP (unique selling proposition)
- Visualization of the logo and promotional materials reflecting the USP
- Website design and SEO (Search Engine Optimization)
- Creation of effective plan of promotion, which will provide maximum return on each invested som (this service is only for Kyrgyz market)
You can ask: "Isn't it better for us to order these services directly from agencies?"
There are two reasons for this: