Sales system for a wholesale furniture accessories company

Stratton Business Consult was approached by a market leader in the supply and trade of components for furniture production with the problem of systemizing the work of a newly created external sales department. The consultants conducted work on regulation of the department’s work, structured the sales process, developed recommendations on defining a sales plan and criteria for evaluating the work of external sales managers, and conducted training and coaching of the department’s personnel. As a result of this project, the company opened a representative office in the southern region and staffed it with qualified personnel, which was trained and coached by consultants.