Domestic products find their way to Germany

The company specializes in the production of a wide range of fruit and berry pastilles in industrial scale. No sugar, dyes, stabilizers, flavor enhancers, etc. chemicals are used in its production, so it can be rightly classified as a Healthy Lifestyle and Good Nutrition product. Such a product is increasingly popular among a consumers and is considered premium. Since the domestic market is not so large-scale and solvent, this factor significantly limited the successful development of the company in perspective. In this situation there was a need to promote the products on foreign markets, which are more capacious and have higher income level of potential customers, such as EU countries. Besides, these countries give preference to Kyrgyzstan under the GSP+ program.

The company’s consultant established contact with a German partner from Munich who was interested in promoting the company’s products in Germany and concluded a corresponding supply contract. The first delivery was 500 kg of fruit pastilles in assortment, and further at least 500-600 kg monthly. Such approach allowed the company’s products to provide competitive advantages in terms of price and, eventually, gave great opportunities for sales growth in a promising market with higher profitability, and thus ensure strategic development for many years ahead.