A thoughtfully structured assortment

A manufacturer of Kyrgyz national arts and crafts products from Alay (Osh Oblast) was consulted by our consultant as part of an acceleration program. The company sells through retail stores and online. Not long ago, the company registered on the big Russian marketplace Wildberries and also found a wholesale buyer in Germany. Our consultant calculated the margin of each type of product and clearly showed what types of products the producer should focus on and what types should be rejected. After analyzing the markets, it was suggested to focus on the local and the European market.